This is a Famous Monster of Filmland magazine cover.  The main focus of the magazine is the main figure on the front of the cover. This is unusual for a magazine to use a painting on a cover, they usually show a main actor or actress from the movie to draw people in using their favourite actors/actresses. Red is used for the background as it is widely used in horrors to represent danger or evil. The uses of other colours are limited so that it does not pull much focus away from the main painting. Yellow is the secondary colour on this magazine as it contrasts well with the red, they have put the magazine name in yellow so it stands out and is easy to see in the magazine rack.